About How We Work Workshops Pricing Track Record Resources Blog Contact Book a Discovery Call

The Design Sprint: from idea to tested prototype in days

A facilitated 3-5 day sprint for UK organisations that need to test a new product, service or process before committing serious money to it. You leave with a working prototype, real feedback from the people it is for, and a clear go or no-go decision.

Book a Discovery Call See Pricing

What is a design sprint?

A design sprint is a structured process, first developed at Google Ventures, in which a small team takes one well-defined challenge, sketches possible solutions, chooses one, builds a realistic prototype and tests it with real users - all in a few days. It replaces months of debate and guesswork with evidence.

Echelon runs design sprints for leadership and product teams in the UK, in person or virtually. Every sprint is designed and facilitated by Dr Andrew Greenland, a medical doctor trained in design sprint and workshop methods who runs large, high-stakes working sessions where expert groups must produce work that stands up to scrutiny.

When a design sprint is the right tool - and when it isn't

Use a design sprint when...

  • You have a specific challenge: a new service, product feature, customer journey or internal process
  • The team agrees the challenge is worth solving
  • One person has the authority to choose a direction
  • You need evidence from real users before you invest

Choose a decision workshop instead when...

  • Leaders disagree about what the problem is
  • Priorities compete and nobody has named what will stop
  • It is unclear who has the authority to decide
  • The output you need is a set of decisions, not a prototype

Not sure which you need? Read design sprint or decision workshop? Comparing providers? See how to compare design sprint agencies in the UK.

The five stages of a design sprint

StageWhat happens
1. MapAgree the long-term goal, map the challenge and choose the single most important part to focus on. Experts in the business are interviewed so the team starts from what is known.
2. SketchEveryone sketches solutions individually and silently, so the best idea wins rather than the loudest voice.
3. DecideSolutions are reviewed, voted on and the decider chooses which to prototype. The reasoning is written down.
4. PrototypeThe team builds a realistic-looking prototype - just enough to test the idea, not a finished product.
5. TestFive people from your target audience try the prototype in one-to-one interviews while the team watches and records what works and what does not.

Formats

  • 3-day compressed sprint: for teams with a well-defined challenge and some groundwork already done. Mapping and sketching are combined, and testing happens on day three.
  • 5-day full sprint: the full process, best for new products or services and for teams new to the method.

Who is in the room

  • The decider: the person with authority to choose, usually a senior leader or product owner
  • The sprint team: 5-8 people with the expertise the challenge needs, typically from product, operations, customer-facing roles and finance
  • The facilitator: Dr Andrew Greenland, who runs the process, manages time and keeps the team moving

What you leave with

  • A realistic prototype of your chosen solution
  • Recorded feedback from five real users, with patterns summarised
  • A clear go, no-go or iterate decision, with the evidence behind it
  • A written decision log and next steps with named owners
  • A 30-day follow-up call

Design sprint pricing

FormatStandard priceFounding client price
Design Sprint (3-5 days, 5-8 people)£10,000 - £16,000£7,500

Prices are for the whole team and exclude VAT where applicable. The price depends mainly on length (3 or 5 days). It includes the diagnostic call, sprint design, facilitation, the decision log and a 30-day follow-up call. Venue, catering and travel outside Greater London are extra. See all prices.

Design sprint questions

How much does a design sprint cost in the UK?

Echelon's facilitated design sprint costs £10,000 to £16,000 for the whole team, depending on whether it runs for three or five days. Founding clients pay £7,500. The price includes preparation, facilitation, a written decision log and a 30-day follow-up call.

How long does a design sprint take?

A full design sprint takes five days. A compressed version takes three days and suits teams that have already defined the challenge well. Either way, the team leaves with a tested prototype and a decision.

Who should take part in a design sprint?

A decider with the authority to choose, plus 5-8 people with the expertise the challenge needs - usually a mix of product, operations, customer-facing and finance roles. Everyone needs to be available for the full sprint.

What is the difference between a design sprint and a strategy workshop?

A design sprint solves one defined problem by building and testing a prototype. A strategy or decision workshop gets a leadership team to agree priorities, trade-offs and ownership. If leaders disagree about the problem itself, start with a decision workshop.

Can a design sprint be run remotely?

Yes. Virtual sprints use online whiteboards and video calls and follow the same five stages. In-person sprints are usually faster to run, especially for the sketching and deciding stages.

Have a challenge worth testing?

30 minutes to talk through your challenge and whether a design sprint is the right fit.

Book a 30-min Discovery Call